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TAP NO. 35: FUND RAISING/PUBLIC AFFAIRS/ALUMNI RELATIONS/UNIVERSITY EVENTS

A. FUND RAISING

The Office of Development and Special Gifts is responsible for coordinating all of the University’s efforts in securing financial support primarily from foundations, corporations, institutions and individuals; for keeping the University administration, at all levels, informed of the requests for outside support; for eliminating the possibility of dual solicitation of a donor by the University; and for making certain the most effective and professional approaches are made to all potential donors for support of the University.

B. PUBLIC AFFAIRS

The Office of Public Affairs is responsible for ensuring that all official University communications, including publications, advertising, Web sites, and other external marketing materials appropriately enhance Duquesne’s image. Coordination of all external marketing and advertising assures that the University projects a consistent identity, image and message across its programs and units, leveraging the efforts of schools and departments to benefit the entire institution and vice versa. To ensure this consistency, all marketing and advertising must be coordinated through the Office of Public Affairs in the Division of University Advancement.

The Office of Public Affairs is the official “voice” of Duquesne in response to media, coordinates proactive media outreach, and facilitates media inquiries. The Office should be involved in all major campus events to assure such events are promoted in a way that benefits the University.

C. ALUMNI RELATIONS

The Alumni Relations Office is responsible for insuring that all University alumni programs and activities are conducted according to the highest professional standards and are consistent with the overall goals of the University. As the primary liaison between the University and the Alumni Association, the Alumni Relations Office assists all authorized alumni organizations of the University in the planning and conducting of activities and programs; fosters an ongoing relationship of goodwill and cooperation between the University and its alumni; and seeks to involve responsible alumni volunteers in programs and activities which serve the University and aid it in the fulfillment of its overall educational goals and mission.

D. UNIVERSITY EVENTS

Any event held on campus which attracts attendees from the community has an impact on how the University is viewed. The Office of University Events must be involved in the coordination of all campus events so that contact with the community remains positive.

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